Digital Marketing Specialist
BengaluruFull Time
About the Role
We are seeking a creative, data-driven Digital Marketing Specialist to develop and execute marketing strategies that enhance GND Solutions’ visibility, generate high-quality leads, and position us as a market leader in IoT and Cold Chain solutions. The ideal candidate will have proven experience in managing online campaigns, creating compelling content, driving SEO performance, leveraging social media, and interpreting analytics to optimize results.
What You Will Do
- Develop and execute comprehensive digital marketing plans aligned with business objectives.
- Create engaging content for social media, websites, blogs, and email campaigns.
- Optimize website and content for improved search engine rankings.
- Manage and expand presence across LinkedIn, Twitter, YouTube, and other relevant platforms.
- Develop lead nurturing workflows using marketing automation tools.
- Monitor digital performance metrics and prepare reports.
- Ensure consistent brand voice and support sales with digital collateral.
What We’re Looking For
- Bachelor's degree in Marketing, Communications, or a related field.
- 3-5 years of experience in digital marketing, preferably in B2B technology or IoT domains.
- Strong knowledge of SEO, SEM, Google Analytics, and marketing automation tools.
- Proficiency in content creation and social media management.
- Excellent analytical, creative, and communication skills.
- Ability to work cross-functionally with technical and sales teams.
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